01
Jul 2022 — Present
Menlo Park, CA
Meta Platforms Inc.
Senior Software Engineer — Instagram Ads Delivery Platform
Performance, privacy and brand safety on the Instagram Ads Delivery Platform — protecting billions of impressions a day.
- —Led design and implementation of a lightweight prefetch system for Instagram ads delivery, migrating critical ad-serving pathways to more efficient architectures across billions of daily requests.
- —Architected zero-out privacy migration strategies for Instagram's ads systems, building platformized frameworks now referenced across multiple product teams.
- —Core contributor to brand safety infrastructure — co-designed and launched ad adjacency controls for Instagram's content surfaces.
- —Designed and built the Brand Safety 3P Verification solution for Instagram and Threads.
- —Go-to engineer for high-severity incident mitigation; contributed to 11 significant incident responses in the past year.
- —Drives cross-platform alignment across web and mobile ads surfaces; 70+ technical design docs authored, 15+ cross-functional partners.
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